A playful visual world built through a hybrid production process, bringing together 3D and AI from the earliest stages.

3D models and layouts helped us define composition, camera, timing and visual consistency across each shot, giving the project a solid visual foundation.

From there, those elements were reinterpreted through AI, allowing us to explore the final look faster while keeping every image connected under the same art direction.

A flexible workflow that combines control, exploration and craft.

Created together with our great friends at Porta Agency for WATTS.